Make Smarter Decisions, Backed by Real Player Intelligence.

Lovelace Market Research combines player data, community insights, and expert analysis to help studios validate new IPs, understand their audience, and position their games where players truly are. Because success isn’t about guessing what the market wants, it’s about understanding it.

A 360° Understanding of Players and Markets.

Forget 50-slide reports that tell you your genre is growing.

Lovelace delivers research that actually helps you make better creative and business decisions.
We combine quantitative data, community intelligence, and expert market analysis
to provide real answers to real questions:

What do players expect? What frustrates them? What could make them fall in love
with your game before it’s even out?

1. Player Intelligence

1. Player Intelligence

Uncover motivations, emotions, and unspoken expectations.

2. Competitive Landscape

2. Competitive Landscape

Identify trends, frustrations, and positioning opportunities in your genre.

3. Strategic Alignment

3. Strategic Alignment

Build marketing and design strategies grounded in player reality.

From indie prototypes to AAA launches

Lovelace Market Research isn’t built for one type of studio.
 It’s built for anyone who believes better understanding leads to better games.

If you’re exploring or testing

Validate your idea, gameplay loop, or player promise before investing. Discover what your audience actually expects from your genre.

If you’re exploring or testing

If you’re scaling or publishing

If you’re already live

Because insight-driven creativity isn’t just for big studios ; it’s for every team that wants to build games players actually care about.

Because numbers mean nothing without understanding.

Lovelace Market Research turns charts and feedback into clarity, helping studios build games players actually want.